Tuesday, September 27, 2005

Mamo #14: A Certain Age

The end of the festival is the beginning of the fall fun-o-rama-rama, and Jodie Foster is back to kick it off with a rare blockbusting appearance. She's made the transition to middle age with style, grace, and most of all incredible success. The Matts try to puzzle through why what she does works, and whether other actresses can follow in her footsteps.


Anonymous Anonymous said...

The Nightmare Before Christmas was released in 1993. My name does rhyme with hi.

Ky in Boston

2:59 PM  
Blogger Tederick said...

Two questions answered. Thanks Ky!

One remaining question: what was I smoking when I thought I was seeing the film in 1995? :)

5:31 PM  
Anonymous Matthew Fabb said...

It's a slow day at work so my short comment has become a mini-rant.

Serenity has almost become an experiment in new ways to promote movies. First there was the public preview screenings, mostly seen by fans but did a lot of fuel interest in the movie as fans raved about the movie. Then they got fans to help promote the movie on the official Browncoat board, fueling it with a point system where fans can earn Serenity merch with their points by promoting the movie. Over the past couple of days the official Browncoats website has been crashing on a regular basis because so many thousands having been trying to access it at once. Then there was the viral marketing videos that were leaked to the internet, with the strange freeky footage of River going from a nice sweet girl to a physcotic killer over the course of five video clips. The Serenity comic book from Dark Horse became a huge best seller, going into a third printing and getting a lot of comic book fans, maybe only familar with Whedon's work on Astonishing X-men interested in Firefly and Serenity. In the US, bloogers were invited to press screenings and all they had to do was promise to write about the movie (good or bad it didn't matter). As a result of all this attention in the past 4 months, the Firefly DVD boxset has been bouncing around Amazon.com's top 25 best selling DVD's. After the last round of public screenings, it went as high as #2, only being beat out by the 6th season of the Simpsons. It's currently #8 beating out the just released boxset of Desperate Housewives!

On the flip side of everything the internet doesn't represent the whole movie going audience and this type of Internet advertising might click with just too small of any audience, outside of the Browncoats. Still, I think when the box office estimates come in for the weekend it will surprise people.

I just hope that Neil Gaiman's and Dave McKean's MirrorMask also does well in limited release this weekend so that it can expand to hopefully a Toronto showing of the movie, so that I can see that movie in the threatres.

5:35 PM  
Blogger Tederick said...

Matthew (fabb, not one of the other eleven Matthews we have involved in this thing), I'm right there with you. I want a Toronto Mirrormask screening ASAP. And I'll be very interested in how Serenity's unique marketing campaign turns out in terms of grosses. My view is obviously more optimistic than that of my partner, and I think his is somewhat more pessimistic than might turn out to be accurate... I suspect the film ultimately won't be the hit I'm hoping for, or the flop he's predicting, but probably somewhere in the middle.

But I REALLY want a sequel.

5:42 PM  
Anonymous Matthew Fabb said...

Neil Gaiman is going to be Toronto, October 8th doing a reading and a signing of his new book. He's also apparently going to be showing the crowd clips from MirrorMask. Hopefully, a Toronto theatre will realize that this is great free publicity and great weekend to start showing MirrorMask.

As for Serenity, if you haven't already heard Universal execs were quoted in Entertainment Weekly that if the movie makes more than $80 million (internationally) that they will greenlight a sequel.

By the way, I read your blog and you're right that the newest AintItCoolNews.com review of Serenity just really nails it why Serenity is such an incredible classic sci-fi movie.

10:28 PM  

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